OUR GORONGOSA // Coffee Subscription

My role as UX & Digital Design Manager was to design and ship an E2E web-based user experience for the entire process of creating, submitting, and managing a coffee subscription.

Design Process

User Research & Competitive Analysis

I collaborated with Marketing, Operations, and Engineering to define the coffee subscription goals based on user behaviour data and competitive market research.
Wireframe & Prototype

I designed wireframes and prototypes that were handed off to Engineering. Accessibility and inclusive design considerations were also tested during this stage.
Implement & Reiterate

I continued to monitor performance to improve the user experience and optimize the conversion rate of the coffee subscription strategy.

Measuring Success