Key Challenges
Balancing user needs for customization with operational constraints required deep collaboration with developers and stakeholders. Additionally, ensuring an intuitive interface while addressing subscription-related intricacies, such as payment management and user retention, demanded innovative problem-solving and user-centered design.
Outcomes & Impact
I delivered a seamless E2E experience for customers, offering a central hub for users to explore, customize, and manage their coffee subscriptions. Guided by user research and competitive analysis, I collaborated with Marketing, Operations, and Engineering to align subscription goals with user behavior insights and market trends. Through iterative wireframing and prototyping, I developed accessible, inclusive designs. Post-launch, I monitored performance metrics to refine the user experience and optimize conversion rates, ensuring the subscription strategy met both user needs and business objectives effectively.
