NOURISH // Nutrient Tracker Concept
I designed an AI-powered app concept that allows for accurate, detailed, and personalized information on the nutritional content and interactions of a user's food, beverages, and vitamins to empower them to make healthier choices.
User Personas
User Flow #1: New Water Intake Goal
User Flow #2: Scan a Food Item
Conclusion
I did research to identify and develop my target users including their nutrition goals, pain points, and lifestyle by conducting in-person and digital interviews.
Based on my user research and competitive analysis, I defined 2 main user flows to test proof of concept using wireframes.
Using results from usability testing, I refined the user flows and defined the brand identity, design system, and information architecture to create the final prototype.