TOREY // Brand Concept
I was tasked with crafting a compelling and cohesive brand identity that resonates with target audiences.
Showcasing a comprehensive brand concept from initial research to final execution, I used strategic thinking to communicate the core values and vision of the company.
Design Process
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Brand Research & Strategy
Conducted thorough market research to understand the competitive landscape and identify unique positioning opportunities.
Collaborated with stakeholders to define the brand's mission, vision, and values, ensuring alignment with business goals.
Developed customer personas to tailor the brand messaging and visual elements to the target audience.
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Visual Identity Development
Created a distinct logo that encapsulates the essence of the brand, ensuring it is memorable and versatile across various media.
Designed a cohesive visual identity system, including color palettes, typography, and imagery guidelines, to maintain brand consistency.
Produced brand collateral such as business cards, letterheads, and packaging that reflect the brand's personality and appeal to its audience.
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Brand Messaging & Tone
Crafted a compelling brand story that communicates the brand’s unique value proposition and connects emotionally with the audience.
Developed a tone of voice guide to ensure all written communication, from marketing materials to social media posts, is consistent and authentic.
Wrote key messaging frameworks for different platforms, ensuring adaptability while maintaining a unified brand voice.
